Blink Marketing


Impact Measurement

Communicators are increasingly called on to demonstrate and quantify the value of eternal communications and PR. At UPfront Communications, we provide a customized results and metrics solution for every client. Our measurement model is informed by each client’s goals and priorities. Though each model is unique, key barometers may include:

  • Key message delivery
  • Competitive audit tracking
  • Year-on-year impact analysis
  • Key audience penetration
  • Influencer monitor