Blink Marketing


Crisis Management

We provide companies with top-level strategic guidance to help protect brand reputation before, during, and after crises. We work to identify vulnerabilities before their potential effects are felt, and to put in place plans to effectively manage “hot-button” issues. In the event of a crisis, we respond with a coordinated, two-pronged approach designed to get the disruption under control as quickly as possible, and we employ a rapid-response plan to brief key constituencies, minimize negative attention, and prevent escalation of the situation. At SC we have successfully handled specific crisis situations surrounding litigation; consumer and special-interest boycotts; CEO transition, workplace violence; employee misconduct, financial improprieties, and product tampering, among others.